Résumé and Contact Info
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Experience
UX WRITER, GENERAL MOTORS; DETROIT, MI (REMOTE) AUGUST 2023-MAY 2024
Write and edit clear, concise, consistent copy for in-vehicle experiences and other owner content. Collaborate with product designers, visual designers and content localization (translation) engineers. Write context descriptions to ensure quality translations for global markets.
FREELANCE COPYWRITER, PUBLICIS SAPIENT; ATLANTA, GA (REMOTE) OCTOBER 2022-AUGUST 2023
Reformatted, edited and proofed hundreds of pages of site copy as part of a complex content migration for Travelers Insurance.
FREELANCE COPYWRITER, ORGANIC; DETROIT, MI (REMOTE) November 2021-JUNE 2022
Owner experience CRM, video scripts and weekly long-form ad copy for Automotive News Magazine)
FREELANCE COPYWRITER, HUGE; DETROIT, MI (REMOTE) October 2021-MAY 2022
Site redesign for UnitedHealthcare Medicare supplement shopping experience.
FREELANCE COPYWRITER, WUNDERMAN THOMPSON; LOS ANGELES, CA (REMOTE) October 2020-MAY 2021
CRM, site and app copy for Honda and Southern California Edison.
SENIOR COPYWRITER, HUGE; BIRMINGHAM, MI JUNE 2018-SEPTEMBER 2019
Wrote compelling copy for brands like Jeep, Alfa Romeo, Consumers Energy, TradeRev and the Royal Conservatory of Music. Came up with big ideas for endless new business pitches. Put together a lot of keynote decks.
SENIOR COPYWRITER, ORGANIC, INC.; TROY, MI FEBRUARY 2015-JUNE 2018
Continued to conceive and create campaign work for Depend and Art Van Furniture while having crazy ideas for new business pitches.
COPYWRITER, ORGANIC, INC.; TROY, MI FEBRUARY 2012-FEBRUARY 2015
Wrote full-site, app, online ad, social media and email campaign copy for Pull-Ups, GoodNites, U by Kotex, Poise, Depend, Hilton, Volkswagen and Smucker’s Natural Foods brands (Santa Cruz Organic and R.W. Knudsen Family). Utilized a wide variety of brand voices and expanded creative range on sensitive topics including adult incontinence and period care.
COPYWRITER, US-MATTRESS.COM; BRIGHTON, MI DECEMBER 2011-FEBRUARY 2012
Revised and created compelling, SEO-optimized copy for leading online mattress and furniture retailer using input from merchandising and analytics teams.
CONTENT WRITER, TENTH STORY LABS; DETROIT, MI JULY 2011-FEBRUARY 2012
Generated story content for Gumshoe, a mystery-themed mobile app, while adhering to brand and character voices. Researched local historical figures and locations to construct plots.
Education
EASTERN MICHIGAN UNIVERSITY; YPSILANTI, MI B.A. ENGLISH LINGUISTICS, 2010
I'm on LinkedIn.
Email: danielcsmith2[at]gmail.com